The Stated Mission: Our mission is to nurture multifaceted business professionals with advanced professional skills, a pioneering mindset, and a global perspective, dedicated to contributing to the economic progress of Hubei Province.

Stated Vision: Our vision is to establish ourselves as the premier applied business school in the middle region of China, setting the standard for excellence in business education and practice.

Core Values: Innovation, Integration, Mutual Benefit

Innovation: We are committed to upholding the highest standards of ethics and professional integrity, fostering a culture of continuous innovative thinking, and cultivating business leaders with a strong capacity for innovation and a global perspective.

Integration: We strive to promote interdisciplinary, cross-cultural, and cross-industry integration, driving the diverse development of the business school and elevating its impact and influence.

Mutual Benefit: We emphasize the importance of social responsibility, championing collaborative success, and actively contributing to regional economic development to achieve mutual advancement for both the institution and society.